From the category archives:

Who reads your stuff

Why can’t I just copy and paste my article from Word into my WordPress website?

January 7, 2010

When a word document is directly imported into a WordPress site, all the formatting that is applied to your article—the italics, font size changes, bullets and numbers that make it look the way you like—come along with the content in little bits of code.
Your website has its own system of consistent formatting in place—called a [...]

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Paragraphs on the web and elsewhere

November 21, 2009

Ever notice how sometimes you start thinking about something and then you see it everywhere? You know, you think you like PT Cruisers when there are none. You buy one and BAM! they’re everywhere?  OK, maybe not today, but so it was when I got mine!
I wrote yesterday about writing for the web in response [...]

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Finding your ideal client

September 27, 2009

Who are the people who will visit your website and value your content?
Say you sell shoes on the web. Who is your client?  Anybody?
Probably not.  Not if you want to be really successful.  If you tried to sell all kinds of shoes to all kinds of people, you’d have a heck of a time managing [...]

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